About & Expertise

Years of Senior Living & CRE Investments

Transactions

Dollars of Senior Housing Investments

of Fund Management Experience over 7+ Real Estate Funds

Years of Combined Senior Care Operations

Assets Managed

States Operating In

How We Invest

Waterfront Capital’s investment strategy is built on three fundamental pillars:

1. Strategic Asset Selection

  • Off-market acquisition opportunities
  • Disciplined underwriting approach
  • Value-add potential identification
  • Strategic market positioning
  • Attractive basis relative to replacement cost

2. Elite Operating Partnerships

  • Established relationships with industry-leading operators
  • Proven track records of operational excellence
  • Regional market expertise
  • Demonstrated ability to drive NOI growth
  • Performance-based management

3. Aligned Investment Structure

  • Operator co-investment requirements
  • Performance-based incentives
  • Clear governance frameworks
  • Transparent reporting systems
  • Active asset management oversight

Our Competitive Edge

  • Proprietary deal flow through established industry networks
  • Comprehensive market intelligence database
  • Deep operator relationships across target markets
  • Proven value-add execution strategy
  • Active asset management throughout investment lifecycle

Core Principles

Principal Co-Investment

We commit our own capital alongside our investors

Disciplined Due Diligence

Rigorous analysis drives every investment decision

Risk Management

Strategic focus on capital preservation and downside protection

Operational Excellence

Institutional-grade infrastructure and reporting

Complete Alignment

Equal terms for all investment partners

With our established presence in senior housing and a strategic focus on value creation, Waterfront Capital delivers institutional-quality investments backed by proven execution capabilities.

    Partnering with Purpose

    Our investment thesis in senior living combines operational excellence with premium resident experience to drive superior returns. We create value through:

    • Best-in-class care delivery models
    • Strategic capital improvements
    • Premium positioning in target markets
    • Focus on resident satisfaction metrics
    • Scalable operational frameworks

    This integrated approach has demonstrated that superior resident care directly correlates with higher occupancy rates, reduced turnover, and enhanced NOI growth.

    Team

    headshot of Jeremy Cole

    Marc Demshock

    Principal & Founder

    Marc Demshock is a seasoned real estate fund manager with over 15 years of experience spanning senior housing, multifamily, hospitality, industrial, self-storage, and real estate credit. He has successfully managed and launched multiple investment funds, raising and deploying capital on behalf of institutional investors, family offices, and high-net-worth individuals.

    Marc’s notable achievements include managing the real estate portfolio of a $1 billion+ family office, leading a $2 billion real estate credit fund, and advising build-to-rent, self-storage, multifamily, and industrial sponsors on developing multi-billion-dollar platforms. Marc excels in creating and expanding vertically integrated platforms, leveraging a multi-faceted skill set and a data-driven approach to deliver superior risk-adjusted returns through acquisitions, development, and asset management initiatives.

    headshot of Jeremy Cole

    Jeremy Cole

    Principal

    Jeremy Cole possesses over 23 years of experience in management consulting, operations, real estate, and technology-based solutions. In recent years, he has led teams responsible for the full life cycle of real estate development and operations. Since 2013, his focus has been on senior living, approaching the sector from both ground-up development and operational perspectives. As market dynamics have evolved, he has increasingly concentrated on value-add acquisitions and asset management.

    During his tenure in senior living, Jeremy developed a unique perspective on balancing operational efficiency, equity partner interests, excellence, and financial performance. As the CEO of an operations platform, he oversaw the development and management of Class A private-pay senior housing communities. Subsequently, he transitioned into market analysis and operational feasibility, successfully developing three ground-up assets in Texas that experienced significant lease-up success. In 2024, he divested all legacy company interests. His philosophy emphasizes that success in senior living hinges on the strength of the team, particularly the Executive Director, and on fostering robust financial performance through effective operations.

    Jeremy’s new ventures, Green Street Partners and Waterfront Capital, were launched to drive integrity-based collaborations, partners, and hospitality-based projects. Prior to these endeavors, he spent a decade with Accenture LLC, where he consulted for multinational corporations across several continents. During his tenure at Accenture, he worked closely with industry leaders including Marriott International, Starwood, UPS Airlines and its logistics divisions, Best Buy, Blue Cross Blue Shield, and CEVA Logistics.

    In 2023, Jeremy earned a joint graduate degree from Harvard Business School and the Harvard School of Design. In 2000, he contributed to congressional, mayoral, and gubernatorial campaigns and administrations, and served during the second term of the Clinton White House under Vice President Al Gore and within the Second Lady of the United States Tipper Gore. Additionally, he holds a degree from the University of Kentucky Gatton Business School and a Real Estate Development Certification from Cornell University’s School of Hotel and Hospitality Administration.